Meet Reza

Hello, I’m Reza! Over the years, I’ve built and scaled successful ventures, transformed businesses, and coached leaders to realize their potential. I’m passionate about blending business growth with conscious leadership where people are treated as a whole. When I’m not guiding ventures or building new companies, you’ll find me practicing mindfulness or enjoying polo, a sport that connects me to my Persian heritage.

Reza is a dynamic leader with a unique blend of strategic vision and operational expertise, driving business growth and innovation across Southeast Asia.

  • Startup Leader: Led and scaled startups across Southeast Asia to successful exits, while serving as VC Partner, Operator, and Strategic Consultant.
  • Expansion Specialist: Orchestrated Yahoo!’s expansion into six new Southeast Asian markets, unlocking regional opportunities.
    Value Creator: Delivered measurable impact through strategic leadership and operational excellence in both startups and established enterprises.
  • Sustainability Advocate: Integrates analytical thinking with mindfulness practices to cultivate sustainable leadership and innovation.

Reza transforms ideas into successful ventures, blending strategic foresight with operational excellence. He has a proven track record of building scalable, sustainable businesses.

  • Founder and Builder: Launched and scaled ventures like adzcentral and CtrlShift, creating impactful digital media and tech solutions.
  • VC and Startup Mentor: Guided VC-backed companies to profitability and successful exits, leveraging operational insights and strategic acumen.
  • Ecosystem Leader: Deeply connected to Southeast Asia’s entrepreneurial ecosystem, fostering collaboration between startups, investors, and talent.
  • Sustainability Focus: Designs ventures that balance rapid growth with operational resilience and governance.

Reza drives cultural transformation and leadership excellence through mindful, purpose-driven approaches. His work ensures alignment between leadership, strategy, and organizational culture.

  • Culture Architect: Shapes inclusive, high-performance cultures that inspire innovation and foster collaboration.
    Mindful Leadership Advocate: Coaches leaders to integrate mindfulness practices that enhance self-awareness, emotional intelligence, and team connection.
  • Change Management Expert: Guides organizations through scaling, restructuring, and transitions with a focus on cultural alignment.
  • Cross-Cultural Strategist: Bridges diverse teams and markets, drawing on extensive experience across Southeast Asia, the US, and the Middle East
Strategic Problem-Solving

Strategic Problem-Solving

Connecting the dots. Crafting strategies. Lateral thinking. Driving business, revenue growth and brand presence.

Conscious Leadership

Conscious Leadership

Mentoring leaders, integrating mindful leadership practices that enhance connection, productivity, positivity and organizational culture.

Scaling  Ventures

Scaling Ventures

Leading startups, corporate ventures through planning, fundraising, governance, scaling, professionalization, optimization and, ultimately, exits.

 

The intersection of these strengths shapes a leader skilled in solving complex problems, aligning teams, and driving growth. Reza excels in scaling operations, leading global initiatives, and mentoring leaders to foster mindful leadership, ultimately guiding ventures through growth and successful exits.

Functional Skills

Market Expansion Strategy
  • Market Entry Expertise: Designed and executed strategies that expanded Yahoo!’s presence across six new countries in Southeast Asia.
  • Scaling Across Borders: Guided startups and enterprises to navigate complex regulatory, cultural, and operational challenges when entering new regions.
    Tailored Strategies: Develops bespoke go-to-market plans that align with business objectives, leveraging local insights and global trends.
  • Partnership Development: Establishes strategic alliances and partnerships to drive growth and strengthen market positioning.
Operational Efficiency
  • Process Optimization: Streamlined operations in startups and enterprises, increasing efficiency and reducing costs while maintaining quality.
  • Governance and Structure: Implements frameworks for effective decision-making, accountability, and team alignment.
  • Data-Driven Improvement: Utilizes analytics to identify bottlenecks and implement solutions that enhance performance and scalability.
  • Team Alignment: Builds high-functioning teams with clear roles, objectives, and KPIs to drive operational success.
Leadership Development
  • Empowering Executives: Coaches senior leaders to enhance their decision-making skills and strategic thinking.
  • Mindful Leadership: Focuses on integrating mindfulness into leadership, promoting self-awareness and emotional intelligence for better team management.
  • Sustainable Growth: Guides executives in building high-performance teams, aligning leadership strategies with long-term organizational goals.

Reza’s User Manual

Reza values direct communication, transparency, and early alignment on goals. He thrives in environments where challenges are addressed proactively and discussions are data-driven. Balancing creativity with analytical rigor, Reza integrates human-centric leadership with strategic execution to achieve impactful outcomes.

Reza views his approach as part art and part science. The art manifests in human interactions, leadership, the creativity of plans, design, communication, persuasion, and inspiration. The science manifests in data-backed analysis, planning and decision-making. The art requires space and freedom to explore.

Reza is a passionate, purpose-driven leader who values self-awareness and modeling through behavior. He works best with people who are respectful and self-aware.